Juha Räty


Personal Summary:

I am an experienced professional with over three decades of expertise in sales, customer relationship management, and entrepreneurship. My educational background includes a degree in business studies, and although my foundational knowledge is strong, I have consistently expanded my skills through independent learning. I have delved into various areas such as change management, marketing, branding, interface and user experience design, graphics, technology, sales, marketing, and their psychology.

In my work, innovation and strategic thinking are integral to my approach. My extensive experience spans diverse sectors, including B2B, B2C, and the public sector. I have successfully operated in both team environments and leadership positions. My leadership style is relaxed yet robust, consistently fostering a positive work environment where teams and subordinates have always enjoyed collaboration. Additionally, I am adept at working independently, showcasing my strengths as an innovative and strategic thinker.

Throughout my entire career, clients and colleagues from various industries have appreciated my creative, customer-centric, and innovative sales approach. My personality is strongly entrepreneurial, and I consistently emphasize this trait in all my roles.

Other experience

Founding and Board Member
in both

Business Rakentamo ry (until 2022) (Formerly Yritys Vihti ry)

Blockchain Forum ry (until 2021) 

Key skills:

Acquisitions, Branding,  Business Development, C-Level Negotiation, Change Management, Coaching, Customer Acquisition, Customer Service, Entrepreneurship, Expert in Elementor, Front-End Web Design, Import, International Sales, Management, Marketing, Online Marketing, Photoshop, Production, Product Development, Recruitment Process, Sales, Sales Planning, Strategic Planning, Team Lead, UX, WordPress.


Tel: +358 (0)44 500 5004
Email: juha.raty@outlook.com


Entrepreneur | 2015 → 2023

Self Employed

Engaged in online advertising and website design, I also served as a Business Advisor in Vihti Municipality, offering Business Development Consulting services for start-up companies. Additionally, I have experience in Business Development at Leijasurffaus.fi.

Project Manager | 2014 → 2016

Sales Network Finland Oy

Led the Sales & Marketing Project for the SalesCalls App, focusing on sales and marketing activities, market expansion, brand enhancement, and the exploration of export opportunities.

Established an application for a coaching program from inception and executed C-level negotiations for strategic partnerships.

Account Manager | 2012 → 2014

Manpower IT & Experis IT 

As an Account Manager, I was responsible for maintaining and expanding relationships with existing clients at Manpower IT & Experis IT.

I delivered sales presentations to C-level executives, generated new business through an extensive network, and managed a portfolio of existing accounts.

Entrepreneur | 2011 → 2012

Self Employed

As a self-employed professional, I specialized in crafting usable websites tailored for small and medium-sized businesses (SMBs).

Plant Manager | 2009 → 2011

Suomen Takkateollisuus Oy

As the Plant Manager at Suomen Takkateollisuus Oy Ltd, I oversaw fireplace production, managed employees, and successfully boosted plant productivity by a whopping 135%.

Sales Manager | 2008 → 2009


Corporate sales for mobile and telecommunication products at DNA, overseeing strategic initiatives and fostering key client relationships for named customers to drive business growth.

Entrepreneur | 1997 → 2007

J.Räty Oy

Engaged in the manufacturing and importation of gym equipment and sports nutrition, specializing in serving state institutions, ministries, medium- to large-sized companies, and fitness facilities. Additionally, I established one of the pioneering online stores in Finland within this domain.

Shift Manager / Acting Restaurant Manager | 1994 - 1998

Restel Ravintolat Oy

Occupied the role of shift manager and interim restaurant manager across diverse locations within Restel Ravintolat Oy, situated in the Greater Helsinki area.

Salesperson / Fitness Instructor / Gym Receptionist | 1989 - 1995

Hi-Man Sport Oy

Embarked on my professional journey with Hi-Man Sport Oy, a family business, where I seamlessly transitioned through diverse roles such as fitness instructor, gym receptionist, and sports store salesperson. Demonstrated entrepreneurial flair by overseeing seasonal acquisitions of sports equipment and outdoor apparel, shaping a foundation that molded me into a versatile and business-savvy individual.